I happen to be reading an absolutely excellent book on the subject right
now.  Highly recommended:

"Text in the Exhibition Medium" ed. Andree Blais
1995.  315pp
Societe des Musees Quebecois / Musee de la Civilisation [Canada]
ISBN 2-89172-024-5
ISBN 2-551-13496-X
(Two ISBNs because of being joint publication)

It's in English (excuse the lack of accents on the French names above - my
Mail software doesn't have them) though it uses a number of examples from
French language theorists - great to find them explained in English.  It's a
good mix of the theoretical and the practical - knowing the theory behind
ideas makes implementing them much easier.

Stuart Park
Museum of New Zealand Te Papa Tongarewa,
Wellington, New Zealand.
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 ----------
From: owner-museum-l
To: Multiple recipients of list MUSEUM-L
Subject: text and labels
Date: Tuesday, 19 December 1995 01:00PM

Does anyone have any good info on or can suggest any literature (books or
journal articles, perhaps good ideas from the advertising world?) on text
and labels. I am helping to write something for our museum manual.
Eyecatching panels and labels, sentence lengths, use of vocab, humour, etc.
Any suggestions or help will be greatly appreciated.

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