List members may like to know that the last day to save over 20% on
this new publication is 15 August. After that the price jumps to full
price.
This new 400-page Handbook distils the exceptional experience of one
of the world's leading museum retailing consultants, Andrew
Andoniadis, who has advised on over 300 separate museum store projects
and is a regular contributor to the Museum Store Association's Museum
Store magazine. Designed either to be read from cover to cover, or to
act an invaluable reference on specific issues, this comprehensive new
publication spans both the art and the science of museum retailing.
The art includes topics such as product selection, merchandising,
display, customer service, layout and design. The science includes the
numbers and key ratios needed for effective record-keeping, pricing
and inventory/stock management.
For all the information about the book and to place your order, please
visit: www.museumsetc.com/?p=3204
Among the key topics covered in the book's highly practical,
advice-packed 60 chapters are:
• Recognize and Deal with Ten Big Retail Sins
• Use Proven Ratios to Plan your Future Sales
• Test How Low and How High Your Pricing Can Go
• Earn the Right To Maximise Your Margins
• Control Your Costs, Especially Your Inventory
• Let the Customer Drive Your Store Expansion
• Tracking Critical Data in Critical Times
• Retail Selling is a Tactile Experience
• Valuing and Managing Volunteers
• How to Sell What Your Visitors Want to Buy
Throughout, the emphasis is on achieving better real-world results and
on simple, effective implementation.
Please bear in mind that orders need to be placed by 15 August to
secure your 20% savings!
Graeme Farnell
MuseumsEtc
PS We offer all our readers an unconditional guarantee: if, once
received, you decide for any reason this book's not for you, simply
return it to us for a full refund!
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