Twitter is all about interaction and conversation.  I would definitely NOT unfollow all your followers.  You don't have to follow everyone that follows you, but perhaps your staff person would want to start following people who have more of a bearing on what you do (i.e. other museums, CVBs, not for profits in your area, museums people, etc.)

When I see an organization that has a bunch of followers but doesn't follow anyone I assume they don't understand Twitter and are basically going to be using it at a PR tool.

If this staff person is new to Twitter you may want to suggest having them look at the Twitter feeds of other organizations to see how they do it.  I'd suggest any of the Smithsonian Twitter accounts as well as the Brooklyn Museum and the Mattress Factory.  Of course I'll also plug ours, The Ohio Historical Society!

Hope this helps!
Stacia

-----Original Message-----
From: Museum discussion list [mailto:[log in to unmask]] On Behalf Of Cindy Boyer
Sent: Tuesday, August 03, 2010 11:34 AM
To: [log in to unmask]
Subject: [MUSEUM-L] For those who have organization Twitter accounts

Do you follow others with your organization Twitter accounts, or do you just have followers?

Got a staff person who wants to delete all those we are following, positing that we want to be followed, not follow.

I thought Twitter was about interaction and conversation.

What's it like at your place?

Cindy Boyer
Director of Museums and Education
The Landmark Society of Western New York
133 S. Fitzhugh St.
Rochester NY  14608
(585) 546-7029 ext. 12
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Fax:  (585) 546-4788
 
The Landmark Society:  Revitalizing Yesterday, Protecting Today, and Planning for Tomorrow

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