Whenever I feel hungry I go to the website of my favorite Italian  
restaurant. After watching the photos of their delicious dishen on  
their online menu I feel so full that I don't want to go there  
anymore.  ;-)

On a more serious note, the likeliness of people to take a look at  
online tours of galleries and interactive
exhibits prior to their visit is relatively likely, 61% according to  
Paul F. Marty, "Museum Websites and Museum Visitors: Before and After  
the Museum Visit", less likely than searching for basic visiting  
information, but, which surprised me, more likely than online  
educational activities and learning resources (43.2%). What surprised  
me, too, was that the interest in online tours of galleries and  
interactive
exhibits stayed relatively high when visiting the website after the  
museum visit 53.8%. The full study can be found here:  
http://marty.ci.fsu.edu/preprints/marty_mmc_2007.pdf

Best wishes
Angela

Angela Kipp
Collection Manager
TECHNOSEUM, Mannheim, Germany
www.technoseum.de

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Quoting Lee Wright <[log in to unmask]>:

> This is one of the most disappointing, counterproductive myths: If  
> we put things online, people won’t visit.
>
> (1) How many photos are available online about, say, Disney World?   
> Do fewer people visit because of that?
>
> (2) On average, 350 million photos are uploaded daily to Facebook.   
> These days, nearly everyone who walks into your site has a camera  
> with them.  You should do everything you can to encourage them to  
> take photos and post to social media (aka advertising your site to  
> their friends at no cost to you).
>
> (3) The only sites who should be concerned are those that believe  
> they can fool people for an extended period.  “Hey, we have this  
> great site, but we don’t have much online.  Trust us.  Come and  
> visit and see for yourself!”  If people do take the chance, visit,  
> and are disappointed, do think they’ll not tell their friends—on  
> social media, where the impact is amplified?
>
> (4) A virtual tour, especially one that is incorporated into Google  
> Maps, will increase discovery and should increase, not decrease,  
> attendance.
>
> —  Lee Wright  |  The History List  |  History Camp
>
>
>> On Jan 27, 2016, at 5:18 PM, Robin <[log in to unmask]> wrote:
>>
>> We are in the process of working on a virtual tour of our site and  
>> the argument has been made by some staff members that this will  
>> discourage visitors from actually coming to our site.  I seem to  
>> remember reading somewhere years ago that the exact opposite was  
>> found to be true.
>>
>> Have any studies been done that show if having a virtual tour of  
>> your museum increases, or decreases, your on-site visitor head  
>> counts?
>>
>> I’d also be interested in antidotal stories of this.
>>
>> --------------------
>> Robin H. Gabriel
>> Executive Director
>> Kaminski House Museum
>> Georgetown, SC 29440
>>
>> All e-mail correspondence to and from this address may be subject  
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>> Information Act (FOIA).
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>> proprietary,
>> privileged, confidential or otherwise legally exempt from disclosure.
>>
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