Hi, Wade,
See: http://en.wikipedia.org/wiki/Comprehensive_layout
"In graphic design and advertising, a comprehensive layout or
comprehensive, usually shortened to comp, is the page layout of a
proposed design as initially presented by the designer to a client,
showing the relative positions of text and illustrations before the
specific content of those elements has been decided on, as a rough draft
of the final layout in which to build around."
Why not "original layout design" or "First draft for advertising poster"?
Christian Müller-Straten
Am 14.12.2011 18:48, schrieb Wade Lawrence:
> Hi all,
> Search as I may, I can't find an appropriate term for an original artwork from which a mass-produced advertising poster is to be produced. Specifically, I'm working with a collection of mixed-media comps (originals) for rock concert posters (mass-produced). What nomenclature should we use for the comps?
>
> The comps range from pencil drawings to painted boards to back-painted cells to digital prints with overpainting, etc.
>
> Wade
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> Wade Lawrence | Museum Director, The Museum at Bethel Woods
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