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| Date: | Sat, 13 Nov 1999 13:32:13 -0500 |
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Kate--
I neglected to add that the drop off between years one and say four depends
really on the efforts of the marketing dept. and whether or not any new
exhibits open, etc.. It is also pretty typical that after stabilized year,
attendance may fluctuate and even grow a few percentage points each year
--- again depending on what new things there are to see and do.
Jason
At 10:02 AM 11/12/99 -0500, you wrote:
> Hello folks-
>
> My visitation theory is that new museum suffer a natural
> decline in visitation several years after opening. ˙ ˙That no
> museum maintains opening attendance perpetually, and that
> without major marketing and/or roofline changes attendance
> levels will drop from opening attendance and reach a new
> plateau.
>
> My director/board now wants to discuss possibility this monday
> morning, and I need some back-up research. ˙Does anyone have
> any studies that might back up this trend? ˙You could respond
> to me off-line.
>
> Much appreciated.
>
> ***************************************************************
> *******************
> Kate Haley Goldman
> Program Analyst
> U.S. Holocaust Memorial Museum
> 100 Raoul Wallenberg Place SW
> Washington, D.C. 20024
> (202) 488-6153 Telephone
> (202) 488-2695 Fax
> [log in to unmask]
> ***************************************************************
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