Why not ask Steve Bitgood, President of the Visitor Studies Association or
Minda Borun. Chair of the Committee on Audience Research and Evaluation of AAM?

Why do museum professionals continue to think that THEY invented evaluation?
There is a HUGE volume of literature in the evaluation field, more generally,
which we tend to ignore. I get BLOODY fed up watching people re-inventing the
wheel.

If anyone would like a basic list of 200-300 publications on evaluation and
visitor studies amassed over only a period of 5 years by the library of the
Canadian Museum of Civilization, I'd be happy to send them a copy.


Harry Needham
Director Programmes & Operations
Canadian War Museum - and
Member, Editorial Board
Canadian Journal of program Evaluation