I live in Milan and I have always worked in Cultural Communication and
Marketing.
I agree with you that blockbusters attract a great number of people,
even people who probably don't like art that much, or hardly know Picasso or
Monet.
But why do they go then? only because these are the only artists they can
understand
since they are famous and well-teached at school?
I think it's also a problem of marketing and communication: how (and of
course
with how much budget) you promote the event; what exhibition values you
promote
in your communication, large or small it doesn't matter; if you are able to
rise interest
also with small special activities.
If you need any new ideas on this subject, or confrontation to what we do in
Milan,
please let me know.
Ciao.
Manuela Ricci
----- Original Message -----
From: Amy Kleinert <[log in to unmask]>
To: <[log in to unmask]>
Sent: Thursday, November 15, 2001 4:13 PM
Subject: Re: BLOCKBUSTERS!
> Margrethe:
> I know this is far from what your looking for and
> merely a commentary that struck me as I read your
> e-mail.
>
> I work for a small art museum. We cannot buy into
> the blockbuster mentality. Really, we cannot afford
> to. But what surprises me the most about blockbusters
> are the effects that they have on the everyday
> consumer that I would call a casual/low user of the
> museum. We live fairly close to Chicago, close enough
> to drive in or take the train in for an afternoon.
> People regularly make the trip in to see Van Gogh,
> Monet etc. Often these are people who won't drive
> across town to enjoy the work at our museum or
> regularly visit an art museum outside of a
> blockbuster. I am often asked when we will have a
> blockbuster or why we don't have a blockbuster.
> People wonder why we are not showing Monet, Picasso
> etc. I just find the secondary effects of the
> blockbuster to be strong force in shaping people's
> perception of art museums. To this type of visitor,
> anything less than a blockbuster must seem unworthy of
> their time. Thus, our value as an art museum must seem
> rock bottom.
>
> Good luck!
> Amy Kleinert
> --- Margrethe Zacho Haarde <[log in to unmask]>
> wrote:
>
> <HR>
> <html><div style='background-color:'><DIV>Dear all
> "listed"</DIV>
> <DIV> </DIV>
> <DIV>As a master student in museology, I am at the
> moment writing my final thesis on the subject of
> blockbuster exhibitions in art museums. </DIV>
> <DIV> </DIV>
> <DIV>It is not so difficult finding articles written
> about blockbusters, from proffesionals og journalists
> point of view. but I would like to know what the
> visitors think and feel.</DIV>
> <DIV><STRONG></STRONG> </DIV>
> <DIV><STRONG>Can anyone help me getting hold of
> visitors studies done during (or about)
> blockbusters?</STRONG></DIV>
> <DIV> </DIV>
> <DIV>Other kind of tips or information will also be
> welcomed, of course.</DIV>
> <DIV> </DIV>
> <DIV>Best regards,</DIV>
> <DIV>Margethe Zacho Haarde, Amsterdam</DIV>
> <DIV> </DIV></div><br clear=all><hr>Get your FREE
> download of MSN Explorer at <a
>
href='http://go.msn.com/bql/hmtag_itl_EN.asp'>http://explorer.msn.com</a><br
></html>
>
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