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Subject:
Re: Institutional Name Change - lessons learned
From:
Doug Hoy <[log in to unmask]>
Reply To:
Museum discussion list <[log in to unmask]>
Date:
Tue, 1 Sep 1998 20:41:32 GMT
Content-Type:
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On Mon, 31 Aug 1998 14:48:35 -0700, "Colin Macgregor Stevens"
<[log in to unmask]> wrote:

>* KISS (keep it simple s____.)
>* Institutional name should be SHORT and sweet.
>* ONE name (when you make the change, make it completely)
>* ONE logo
>* Logo should be SIMPLE and clearly discernable from a distance (e.g. if
>used
>as a membership decal on the rear window of your car, can a motorist
>following you determine what it is without rear-ending you?)
>* Be CONSISTENT !

Good advice, Colin! I guess you can't tell us about the less
successful institutions without naming names, eh?
Doug Hoy

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