BEHIND THE SCENES: LEARNING FROM "LEONARDO"
February 11 - 12, 1999
Cultural Resource Management Program, University of Victoria
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Join us for this unique opportunity to share the experiences gained
by Royal British Columbia Museum staff in the creation and management
of the acclaimed exhibition, "Leonardo da Vinci: Scientist, Inventor,
Artist." This workshop takes you behind the scenes at the Royal
British Columbia Museum to view the exhibit, and brings Museum
staff and colleagues together in a seminar format to discuss the
key success factors and lessons learned from this major initiative.

Please contact us for registration information!

WORKSHOP DESCRIPTION:

This two-day workshop for museum managers, curators, and exhibition
specialists takes you behind the scenes at the Royal British Columbia
Museum to learn from the staff who developed and ran the six-month
blockbuster exhibition "Leonardo daVinci: Scientist, Inventor,
Artist." Museum staff will share their strategies, successes, and
stresses involved in:
  o creating a business plan and funding strategy
  o marketing and product development
  o working with media and the hospitality industry
  o connecting with communities
  o involving staff and balancing other commitments
  o working with external curators
  o managing crowds and security
  o building a legacy

You will work with a facilitator to analyze the key components for
success in undertaking a blockbuster

Resource People: Pauline Rafferty, Director of Customer and Corporate
Services of the Royal British Columbia Museum, will be joined by
staff members from the Museum's program, design and marketing
divisions

Dates: February 11 - 12, 1999
Please register by: January 18
Fee: $250 (non-credit only)
Location: Downtown Victoria at St. Ann's Academy with a tour of the
exhibit at the nearby Royal British Columbia Museum
Travel: Victoria is easily accessible by air
or ferry from both Vancouver and Seattle
Accommodation: Program staff are pleased to provide you with
on-campus and off-campus alternatives


DRAFT OUTLINE SUMMARY

DAY 1: Thursday, February 11

Morning:
-  Setting the Scene: how was the Museum positioned to host this
major blockbuster exhibit?
-  Developing the Plan
  > risk analysis
  > building the business plan
  > review of the blockbuster model, including funding analysis
  > the planning framework for a 'blockbuster' exhibition
  > setting realistic expectations for visitation, revenues and
community benefit
  > the elements of risk that the museum must anticipate

Afternoon :
  > the Marketing plan
  > working with the media; the hospitality industry as a supporter
  > building partnerships that benefit both museum and community
legacies, positive and negative
-  Developing the Exhibition
  > the exhibit design and working with outside curators
  > tour of the exhibit
-  Optional dinner with group and resource people

DAY 2: Friday, February 12

Morning:
  > product development in the gift shop
  > linking with the community: Panel discussion
  > sponsorship
  > managing success: crowds, ticket challenges, coat check

Afternoon:
-  Lessons From Leonardo
  > the organizational impacts on staff, resources and functions
  > the Legacy: ongoing expectations

FOR MORE INFORMATION, PLEASE CONTACT:
Joy Davis, Program Director
Brenda Weatherston, Program Coordinator
Cultural Resource Management Program
Division of Continuing Studies
University of Victoria
PO Box 3030 STN CSC
Victoria, BC CANADA V8W 3N6
Telephone (250) 721-8462  Fax: (250) 721-8774
E-mail: [log in to unmask]
Website: http://www.uvcs.uvic.ca/crmp/
To receive E-mail updates, contact: [log in to unmask]

Visit the website for the Royal British Columbia Museum
and the Leonardo exhibit: http://rbcm1.rbcm.gov.bc.ca/