Gallery-Domains are an option for the websites of Museums of Fine Arts or
for museums with a fine arts collection. A museum could have its own address
at .com or .org, but could present at the web the fine arts collection at
.gallery. 

Sometimes museums could not register a short name at .com or .org, as these
short names had been taken. The Gallery-Domains offer a second chance.
Short, memorable domain names are essential for the marketing of websites
and their content.
 
The .gallery domain names are cheaper than museum-domains, and they are
open, unrestricted and withour naming rules. Museums, which have not a
non-profit status, are e.g. not eligible for Museum-Domains.

The new Gallery-Domains will be new, additional networks which museums can
use to fish for additional visitors. The relationship between a better
ranking in search engines and the Berlin-Domains has already been proven by
a Study of Searchmetrics. Websites with Berlin-Domains often rank better in
regional Google search queries than websites with .de domains and .com
domains. The result of the Searchmetrics study can be summarized as follows:

"In 42% of search queries, .berlin domains have ranked better on a local
level."

Another study by Total Websites in Houston shows that the results of the
Searchmetrics study are practically transferable to all new top-level
domains, which means also to the new Gallery-Domains. Total Websites states
that Google considers the domain extensions of the new Top-level domains as
an important criterion for the evaluation of a domain and therefore
concludes that:

"It is clear that the new top-level domains improve the ranking in search
engines."

Hans-Peter Oswald
 http://www.domainregistry.de/gallery-domain.html
 http://www.domainregistry.de/museum-domain.html

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