Dear colleagues is now available the second edition of

"Museum Marketing and Strategy: Designing Missions, Building
Audiences, Generating Revenue and Resources"

A  newly revised and updated edition of the classic resource on museum
marketing and strategy, by Philip, Neil & Wendy Kotler.

The book is filled with examples of best practices, programs, problem
solving, and organizational behavior. Ten case studies illuminate
marketing solutions with contributions from international museum
professionals including Ruth Rentschler, Kazuharu Ishida, Sarah
Briggs, Mario Bucolo, and Yutaka Mino.

I'm very happy for my contribute to the book with an essay about
"Museums and e-communication" .

Here the link to the book on Amazon:

http://www.amazon.com/dp/0787996912/?tag=museumcomthewwpo

All the best

Mario

-- 
-------------------
Mario Bucolo (Museums marketing, visibility and communication expert)

Mario Bucolo Experience Design Workshop

Museumland CEO

Catania - New York - Vancouver

www.mariobucolo.info
www.museumland.net

Skype: mariobucolo

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