Hello David,
For my money, the best article I've read on satisfaction in museums is the following:
Pekarik, A. J., Doering, Z. D., & Karns, D. A. (1999). Exploring satisfying experiences in museums. Curator, 42 (2), 152-173.
It's a cross-institutional study done at the Smithsonian that revealed some fascinating differences between satisfaction and the type of institution (natural history museum, art museum, zoo, etc.) someone was visiting. If anyone is interested in what makes for a satisfying experience and visitors' expectations of their experience, this is a must-read.
Steve
Steven Yalowitz, Ph.D.
Audience Research Specialist
Monterey Bay Aquarium
886 Cannery Row
Monterey, CA 93940
phone: 831-647-6844
fax: 831-644-7583
email: [log in to unmask]
-----Original Message-----
Date: Wed, 25 Aug 2004 14:38:59 -0500
From: "BECKER, DAVID" <[log in to unmask]>
Subject: visitor satisfaction & learning
I am trying to recall a bit of eval info and thought maybe one of you could
steer me in the right direction. Back when Visitor Studies Association was
in Chicago,(about 5-6 years ago) one of the presenters talked about the
relationship between visitor satisfaction and learning, and presented a tool
for measuring visitor satisfaction.
1. Does this ring a bell to any of you? Do you know who the presenter was
and how if he has any info available on the web?
2. Are there other folks who have documented links between visitor
satisfaction and learning that you recommend I look at?
3. I am also particularly interested in research on the importance of role
of visitor comfort and how it is defined, measured, and planned
for. Any opinions or resources from your own experience would be
appreciated.
Any thoughts you have that can send me in the right direction would be
appreciated.
Thanks,
Dave
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