Dear friends,
 
I seemed to have phrased my question too broadly, although amny responded
with helpful information.  Let me try again:
 
1.  If you work at a small to mid-size (possibly University) museum, have you
recently completed a visitor or audience/community survey?  If so, would you
mind sending me a copy of the survey you used to the address below?  We are
getting ready to undertake, with the help of graduate business students, a
survey of target groups in our community.  We hope to learn why people do/do
not visit our museum, and evaluate our marketing strategies based on what we
learned.  Since these students have little museum background, I hope to
gather information, especially sample questionnaires, so that we can better
guide them.  Later in the year we will work on a visitor survey.
 
2.  Having done a visitor or audience survey, are you pleased with the
results?  Is there anything you would do differently next time around?
 
3.  Re: using the library.  Everyone is absolutely right about using existing
resources wisely.  However, before sending my message I completed an initial
search which generated about 25 articles from 1992-3.  Our library has 3 of
these, and all others must be ordered through inter-library loan.  Several
calls to AAM produced much helpful info but they don't keep files of
questionnaires others have used.
 
Thanks again everyone - I am most grateful for your help and advice.
 
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Claire Holman Thompson
Director of Development
Bayly Art Museum
(804)924-7458
FAX (804)924-6321
e-mail [log in to unmask]