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Subject:
From:
kirsten buchner <[log in to unmask]>
Reply To:
Museum discussion list <[log in to unmask]>
Date:
Fri, 13 Feb 2004 15:29:04 +0000
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Hello Listers!

In response to the discussion about signs, I am reminded of a somewhat
ambiguous if not humorous notice I saw posted at a cultural institution in
St. Petersburg, Russia:

"Dear Visitors to our museum. Please be kindly advised that on the territory
of the St. Peter and Paul Fortress you are not allowed to:

-ride a bicycle
-play musical instruments
-walk upon the roofs of curtains and bastions
-ski or sledge (in wintertime)
-walk naked or wear bathing-suits only (in summertime)
-scatter rubbish

Please, stick strictly to our rules and welcome to our museum."


Obviously this is a translation from Russian so it's probably perfectly
clear to Russian-speaking visitors.  In any case, I'm writing to suggest
that it might be good to test some potential signs with visitors to
determine whether your message makes sense and comes across positively.  It
is quite easy and cheap to mock up some different variations to help you
figure out what works best (both in terms of language and symbols) before
you spend big money on fancy signs.

p.s. A useful resource is the book "Wayfinding-People, Signs, and
Architecture" by Paul Arthur and Romedi Passini, there us some useful
information about signage for different types of institutions.

Kirsten Buchner
Independent Evaluation Researcher

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