I have a colleague who steadfastly lays the blame for decreasing admission
on easy plane travel to "exciting" places of luxury or entertainment - the
disney worlds, the lovely beaches, and other countries.  He assiduously
pushes low entrance fees as a solution - $3 and less - and as a result has
increasing attendance at his institution where nearby larger museums (and
therefore with slightly different situations) are tanking.  I heartily
endorse the concept of "lower the price and more will come more often".  If
I could find places also testing the theory, I'd do a comparative study.
I'd also love to do a financial study of museums who moved to free
admission.  SB

Sarah S. Brophy  -  bMuse
Museum Writer
570 West Street
Carlisle, MA 01741
978-371-8964
www.gis.net/~bmuse

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