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Subject:
From:
Grace Seiberling <[log in to unmask]>
Reply To:
Museum discussion list <[log in to unmask]>
Date:
Tue, 19 Dec 2000 12:54:14 -0500
Content-Type:
text/plain
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text/plain (27 lines)
David Haberstich wrote:
  Corporate logos in exhibitions (except when the logo is itself
the subject of exhibition), giveaways of the sponsor's products,
and similar advertising gimmicks should be overruled by
any responsible public institution.

        I wonder to what extent this actually is the policy of museums.
Corporations seem to want their logo on the entrance wall of exhibitions,
and obviously benefit if their products are on display along with
other objects in the museum. If the product has a reasonable connection
to the theme of the exhibition, how do you decide what kind of placement
and prominence a sponsors' product will have?
        Do institutions have guidelines on such things, or are they
subject to negotiation on a case-by-case basis?
        Do museums with exhibitions appealing to children feel
there's any particular responsibility to those young enough not to
be able to distinguish advertising from other content?

        Grace Seiberling

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