Christi:

Marketing or public relations? Two very different
activities.  Public relations hard costs should be
minor: your time dealing with the media, office
supplies, and stamps for the press releases you mail
out.

Marketing entails designing/printing direct mail
pieces (publications)and conducting events targeted to
a certain audience that is not the media.  But you
very well may receive publicity for these events.

I conduct all marketing, publication, event, and
publicity activities at our museum.  My annual budget
is 2.5% of the overall budget, not including my
salary.

Regards,
Amy Kleinert
Marketing Manager
South Bend Regional Museum of Art
South Bend, IN

--- Merri Pemberton <[log in to unmask]> wrote:
>
> Hi all,
>
> How much do museums and other cultural places spend
> on outside publicity? E.g., events/nightlife,
> general arts and culture, and museum publications.
>
>
> Sincerely,
>
> Christi Pemberton
> ----- Original Message -----
> From: Maria Sanchez
> Sent: Tuesday, February 11, 2003 3:25 PM
> To: [log in to unmask]
> Subject: Microfilm Copying
>
> Hi
> I am the director of an extensive archival
> collection that is currently 99.9% unprocessed. A
> researcher is interested in paying to have a
> collection of newspapers microfilmed and the
> historical society would keep a copy and he would
> keep a copy.
>
> Is this a good policy? Anyone with experince like
> this? The papers are deteriorating.  Thanks in
> advance for any response.
>
> Maria Sanchez
> cfisteel.org
>
>
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