Hi Jennifer,
I would suggest maintaining some sense of balance. Charging more will bring
in more admission revenue; but will exclude some communities.
So, you might have a regular admission (for everything but the
'blockbuster') with an add-on/surcharge for the 'blockbuster'.
You could have a free evening and/or Saturday where everything but the
blockbuster is free, and the blockbuster costs only the add-on/surcharge
amount.
You could have one (or more) special event(s) -- a "bring your children
day," "family day," community day," "educator day," etc. sponsored by a
company and/or school/university when admission is free for limited hours
(i.e., if normal hours are noon to 5 pm, charge no admission from noon to 2
pm). Such a day could feature special activities, or just be about the
'blockbuster'.
Lots of variations to consider . . .
Best wishes, sincerely,
Jay Heuman
Curator of Education
Salt Lake Art Center
20 South West Temple
Salt Lake City, UT 84101
tel: 801-328-4201 | fax: 801-322-4323
web: www.slartcenter.org
On 5/24/05 1:27 PM, "Jennifer Rothman" <[log in to unmask]> wrote:
> I'm curious about successes and/or failures with increasing prices during peak
> visit times, i.e. during a blockbuster show, or charging for a special
> exhibit. How about increasing prices during these times just on weekends or on
> certain days of the week? We are looking at ways to control crowds without
> being prohibitive. We don't want to turn people away or alienate existing
> audiences. Also, we don't want to create logistical nightmares with changing
> prices/expressing that message.
> I'd love to hear what your experiences have been.
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