*ICOM Russia is pleased to invite to*

*THIRD INTERNATIONAL CONFERENCE “CORPORATE MUSEUMS TODAY”*

*World Ocean Museum, Kaliningrad*

*15-17 December 2016*



The *Third International Conference “Corporate Museums Today”* will take
place from 15 to 17 December 2016 at the World Ocean Museum, Kaliningrad.
It will be devoted to the theme: *«Audience Strengthening of the Corporate
Museum as an Incentive to the Industry’s Development»*

Nowadays corporate and departmental museums for the most part are closed
and little-known platforms that possess unique collections raveling the
history of various spheres of life beginning with ethnographical
investigations ending with space technology elaborations. However, due to
the lack of governmental control, not all of the corporate and departmental
museum’s objects are properly protected. Thus, museums as a nonspecialized
asset in conditions of economic instability tend to be closed by their
founders, and, as result, their collections might be lost. Furthermore, the
majority of museums are not fully subsidized. So how we suppose to change
the situation to the better? How to raise the status and attractiveness of
corporate and departmental museums?

Providing museums with widened openness for an external audience is the
main purpose. The significance of the proper sector must be demonstrated by
means of museum activity. That might be achieved throughout making new
expositions, creating and offering modern educational programs, cooperating
with local and professional communities and with industry veterans and
carrying out active exhibition policy at all. Active working process with
children, school groups and students can contribute to the professional
orientation of a growing generation, involving young professionals with
science and capturing them in science production as well.

*Issues for discussion:*

·         How to attract visitors in the corporate museums?

·         How to carry out an effective exhibition policy as an
enterprise’s museum with a limited access mode?

·         Is there opportunity of corporate museums audience expansion
using the Internet and social media as an extra resource?

·         How to work more effectively with children and teen audience?

·         How to line up a working process with an industry senior
community?

·         Is there opportunity for corporate museums being a mediator
between the industry and the audience?

·         How does the museum form a territory brand?

All these and following questions will be discussed in the framework of the
conference.

*Organizer – *Russian Committee of the International Council of Museums
(ICOM Russia) in partnership with the World Ocean Museum (Kaliningrad)

*Participants*

We invite everyone who is interested to take part in the conference, as
well as to make a presentation on one of the questions listed above.

For participation, please, fill in the registration form
<http://icom-russia.com/upload/documents/Registration%20form_Corporate%20museums.doc>.
Participation is free. Travel and accommodation are at the expanse of a
sending part.

*The deadline for applications – on 30 November*. We would like to draw
your attention that number of participants is limited – no more than 120
people.

In case you wish to make a report, please send the abstract of your
presentation (no more than 250 words) to the Executive Directorate of ICOM
Russia ([log in to unmask]) until November 18, 2016.
More  information is available on ICOM Russia Web-site -
http://icom-russia.com/data/events-/international-conference-on-corporate-museums-2016/

-- 
Executive Directorate ICOM Russia\ Исполнительная дирекция ИКОМ России +7
(495) 951 0408, +7 (495) 953 34 54

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