*Ministry of Culture of the Russian Federation and ICOM Russia present*
* *
*International museum festival “Intermuseum 2012”*
May, 30 – June, 5
Venue: Central House of artists, Krymsky val, 10, Moscow
Motto: “Area of culture – Area of confidence”
*Main theme: “Museums and tourism: Museums integration into the tourist
industry”*
“Intermuseum 2012” – is the central event in the museum life of Russia, it
is an international forum, where main problems of museums development are
discussed. The Festival is held every year since 1999. More than 150
museums from Russia, CIS countries are going to participate in the
Festival. Tourist associations, companies and organizations, which develop
tourism, were invited to participate in the Festival.
By tradition in the frameworks of the Festival International exhibition
“Museum technologies and equipment “Technomuseum” will be held. It will
gather Russian and international companies, which supply equipment for
museums, adopt modern technologies into the museum activity.
Festival will open its doors on 1st of June at 11:00. Official opening
ceremony will be held - *1st of June at 16:00.*
*Main organizer*: Ministry of culture of the Russian Federation.
Co-organizers: Administration of the President of the Russian Federation,
Russian committee of the International council of museums, Federal Drug
Control Service of the Russian Federation, Federal agency on tourism,
Federal agency “Rossotrudnichestvo”, Russian union of museums, The
Intergovernmental Foundation for Educational, Scientific and Cultural
Cooperation of the CIS.
*Festival Structure:*
1. Main exhibition “Museums and tourism: museums integration into the
tourist industry”
2. Exhibition “Museum technologies and equipment “Technomuseum”
3. Competition program
4. Conference program
5. Special projects, including “3D museum”
6. Cultural program
Competition program includes:
Two international museum contests:
- Contest for the CIS museums “Area of culture – Area of confidence”
- Contest for joint projects between young museum specialists from CIS
countries.
Competitions for Russian museums:
- Museum project “Museum as a main informational resource for cultural
tourism”
- Partner project on creation of the museum-tourist product “Museum and
the tourist business – mutually beneficial partnership”
- Contest of projects devoted to the museums values of the Russian
Federation preservation
- Contest “The best manager of the year” named after T. Kibalchich
- Grand-prix “The best museum of the year”
Priority will be given to projects, which are connected with the jubilees
of the major historical events and are a part of the tourist product. This
year is 200 years anniversary of the Napoleonic war, 400 years anniversary
of the liberation of Moscow from invaders and 1150 years of the origin of
the statehood.
Other contests and prizes of the Festival:
- Contest of the Russian union of museums “Museum in the city N…”
- ICOM Russia prime “Russia – Europe: Pro-gress on a museum map”
- Personal awards:
- The museum profession prestige strengthening;
- Mass media awards “The best PR in museum”;
- “Security in museum” prize;
- Viewers’ sympathy prize for the best exhibition and work on a stand
during the Festival
*Conference program structure*
· International experience on museums integration into the tourist
industry
· Industrial heritage preservation and regional development
· Museums integration into the tourist industry: Russian experience
· Integration and collaboration among CIS countries in the
development of the museum cultural and educational tourism
· Actual problems of the museum area in Russia
Conference program events will include: multimedia presentations, papers,
round table talks and master classes. Among speakers: Ministry of culture
specialists, Federal agency on tourism specialists, representatives of
museums and tourists organizations.
* *
*International speakers during the Conference program:*
Hans-Martin Hinz, ICOM President;
Carlos Robert Brandao, ICOM Executive council member;
Vladimir Tolstoy, ICOM Russia President;
Leaders and representatives of the biggest museums and organizations of
Germany, Great Britain, Finland, Holland, Norway, Portugal and Australia.
Closing ceremony of the Festival will be held on 5th of June.
All the information necessary information about the Festival you could find
on web-site: www.intermuseum2012.ru – soon available in English
E-mail: [log in to unmask]
*Preliminary conference program*
**
Event format
Theme
Time and place
Experts
*1st of June*
Presentation
ICOM and ICOM GC 2013 in Rio presentation
Multimedia hall,
12:00 – 13:30
Dr. Hans-Martin Hinz, ICOM President;
Carlos Robert Brandao, ICOM Executive council member;
Vladimir Tolstoy, ICOM Russia President;
Press-conference
Press-centre,
14:30 – 15:30
Opening ceremony
16:00
*2nd of June, Central House of Artists*
ICOM Russia presents
*Section “Museums and tourism. National strategies”*
Multimedia hall,
10:00 – 13:30
Moderator – ICOM Russia
*Museums and Cultural Tourism in Germany. Developments, Benefits and
Challenges.*
10:00 – 10:40
Mrs. Kathrin Hieke, project manager, projekt2508 Group (Bonn, Germany).
*Building sustainable cultural tourism in a regional community*
10:40 – 11:20
Mr. Tim Sullivan, Deputy CEO, The Sovereing Hill Museum’s Association
(Ballarat, Australia)*.*
*Making a tourist destination*
11:20 – 12:00
Mr. Paal Mork, Communication director, Norsk Folkemuseum (Oslo, Norway).
Coffee-break
12:00 – 12:10
*Tourism and museum branding, Dutch system*.
12:10 – 12:50
Mr. Björn Stenvers, Coordinator, Amsterdam museum
12:50 – 13:30
tbd
Lunch
13:30 – 14:30
Section “Museums integration into the sphere of tourism”
*Round table “Experience and technologies of the museum tourism
organization in Russia*
14:30 – 16:30
Museums in regional programs of the tourism development
Dr. S. Pozdnyakov, projects coordinator, member of the public council under
Federal agency on tourism
Excursions programs development and museum guide creation as a way to
develop tourist and excursion activity
Dr. S. Potapova, Moscow State University, member of the Association of
guides and tourist managers
Role and function of the museum in tourist and recreation cluster
Prof. V. Novikov, International tourist academy
tbd
Stavropol State united museum-reserve
Cultural program: museum-reserve “Kolomenskoe”
17:00 – 21:00
*3rd of June, Central House of Artists*
ICOM Russia presents
*Section “Industrial heritage and territory development”*
Multimedia hall,
10:00 – 13:30
Moderator – ICOM Russia
*The Ruhr museum at Zollverein, World Heritage.*
10:00 – 10:30
Prof. Dr. Ulrich Borsdorf, Stiftung Ruhr Museum, Germany
*Industrial Heritage and tourism: “cold” or “hot*”
10:30 – 11:00
Dr. Dieter Bogner, Director, Bogner cc, Wien, Austria
*Industrial Monument Action Planning - Creating a transfer platform (Wiki)
for the preservation of Industrial Monuments***
11:00 – 11:30
Mr. Norbert Tempel, Head of conservation, Westfälische Landesmuseum für
Industriekultur, Dortmund, Germany
*Coffee-break*
11:30 – 11:50
* *
11:50 – 12:20
Mr. Kimmo Antilla, Vapriikki, Tampere, Finland
*The importance of the cultural and industrial heritage in a context of a
touristic region. The case of the Museum of Portimao***
12:20 – 12:50
Mr. Jose Gameiro, Director, Museo Portimao, Portugal
*Industrial heritage and regeneration: the Ironbridge experience*
12:50 – 13:20
Dr. Roger Henry White, Academic director, Ironbridge institute, University
of Birmingham.
*Project “Ecological and industrial techno park “Old Demidovsky factory” *
13:20 – 13:50
A. Bunkova, Science secretary, Nizni-Tagil museum-reserve
* *
13:50 – 14:00
Final words
* *
*Lunch*
14:00 – 15:00
Section “Museums integration into the sphere of tourism”**
*Round table talks “Museum excursion and tourist activity data ware”*
15:00 – 16:00
*Strengthening the role of informational and cartographical support of the
cooperation among museums and tourist companies as a factor for the common
tourist area in CIS*
Dr. Y. Pustrik, Vice-President, International tourist academy
*Interaction between Museum and tourist data system as a factor for museums
integration into the tourist industry*
A. Krylov, General director, UTS-travel
*Round table talks “Information cause creation and development of the
event-trigger tourism”*
16:00 – 17:00
*Cooperation between museum and tourist business in order to develop
event-trigger tourism*
V. Ivanov, General director, company “Comme il-faut »
tbc
M. Kirova, member, International tourist academy
tbc
Gulzada Rudenko, General director, Elabuga State museum-reserve
Coffee-break
17:00 – 17 :15
Informational seminar and round table talks « Museum and tourist complexes
as innovational and attractive for investments tourist product
17:15 – 19:00
*4th of June, Central House of Artists*
Informational seminar – meeting with Ministry of culture leaders
*Museum tourism development in the framework of the changes in Russian
legislation *
10:00 – 11:45
Coffee-break
11:45 – 12:00
Open meeting of the commission on culture of the Public chamber of the
Russian Federation
Experience of the interaction and development of the partnership between
museums and tourist organizations for development of the cultural tourism
12:00 – 14:00
Lunch
14:00 – 15:00
Round table talks “Museum exhibition projects as a factor for the
development of the inter-museum communication among CIS countries”
15:00 – 16:00
Galina Zaytseva, executive director of the Festival
Seminar and presentations “Development of the intercultural dialogue in the
museum sphere”
16:00 – 17:00
Coffee-break
17:00 – 17:15
Round-table talks “Strengthening of the cooperation between museums and
tourist companies as a factor for social and economical integration”
17:15 – 18:30
*5th of June, Central House of Artists*
Section “Museums integration into the sphere of tourism”
Informational seminar and round table talks “Museums-reserves as
environment formation factor and basis for tourist product”
10:00 – 11:30
*New aspects and possibilities for broadening of the cooperation between
museums and tourist companies in conditions of globalization *
P. Karanevsky, member of the council on the excursion work under the Moscow
Government
Coffee-break
11:30 – 11:45
Seminar on museum security
11:45 – 14:00
Lunch
14:00 – 15:00
Closing Ceremony
17:00 – 19:00
--
Executive Directorate ICOM Russia\ Исполнительная дирекция ИКОМ России +7
(495) 951 0408
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