CALL FOR PAPERS

Marketing and Public Relations International Committee of ICOM
annual conference

Palermo, Sicily 9th- 12th September 2012

This year the conference theme is 'Creative Communications'.

Two distinguished international speakers will present keynotes
on:

1. The elements of an effective marketing campaign; and
2. How critics measure the success of museum exhibitions.

The conference organising committee also seeks submissions for a
further 11 papers. Each paper will be 20 minutes in length and
must address one of the following sub-themes:

1. How we know our marketing campaigns are successful: indicators
of success
2. Using the web as an effective marketing tool
3. Working with the media on marketing campaigns

Your proposal should include:
1. your name, the name of your institution and the position which
you occupy in that institution;
2. which of the themes your paper addresses; and
3. a 250 word abstract describing the main points which you will
discuss.

Your proposal should be submitted no later than 7th May 2012 to
Romina Mancuso [log in to unmask] Successful applicants
will be notified by 1st June, 2012.

The process is competitive and MPR committee decisions on the
successful proposals are final. No MPR funding to attend the
conference is available for successful applicants.
Dr. Carol Scott
Website: www.carolscottassociates.com 
Email: [log in to unmask]
Landline: +44 (0) 208 692 1927
Mobile: +44 (0) 787 041 7079


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