SEEKING SPEAKERS FOR ICOM-MPR 2006 

Nairobi, Kenya 7 - 9 August, 2006 

 

In preparation of the ICOM-MPR Annual Conference 2006 in Kenya, Nairobi, The
International Committee for marketing and Public Relations (ICOM-MPR) is
seeking expressions of interest from potential speakers who have expertise
in the area of market communications.

The 2006 ICOM MPR conference will be different from ordinary ICOM
conferences. It will be arranged as a three days training programme with
lectures and workshops. We request potential speakers to offer presentations
in general topics of museum communications and marketing. These lectures
will be held on the first day of the conference and will be followed up by
workshops for all delegates. The speakers are kindly encouraged to
participate in the workshops and to contribute with their expertise. 

The aim of this training programme is to develop opportunities for museums,
cultural and heritage institutions to communicate cultural identity and to
improve standards of museum communications. The idea is to encourage
participants to develop strategies for promotion and marketing of their
cultural institutions. The training programme will be laid out mainly as a
discussion forum with workshops, where possible communication and marketing
strategies to be used in different situations will be developed. 

The conference will be practically oriented and directed towards a
suggestion to a strategic communications plan transferable to a wide range
of institutions. The end product will give the participants ready-to-use
“tools” for developing communication, promotion and marketing activities in
a wide range of museums and heritage / cultural centres. 

 

The Agenda of the conference will be as follows:  

One day of lessons held by professionals in the field of communications,
brand building and cultural marketing. Each lesson will be concluded by a
discussion to enlighten opportunities in how to implement the ideas in the
participants own institutions. 
A two days workshop where the aim is to discuss and develop ideas for
promotion and marketing of museums and cultural centres. 
A final sum up where the ideas developed will be concluded in a written
suggestion to a strategic communications plan. 
 

The National Museums of Kenya will serve as a case study for the conference
/ training programme, and the museum will be the venue for the event. 

 

Join us! 
ICOM MPR hopes that this conference / training programme will be an
inspiring way of exchanging knowledge. If you are interested in making a
presentation at this conference, we would be pleased to hear from you by
e-mail at your earliest convenience. You are kindly invited to submit a
written Abstract (see below) for the proposed presentations for assessment
by the ICOM-MPR Board.

 

All Abstracts of contributions offered must be sent no later than 15
February 2006 to: 
[log in to unmask]

The receipt of abstracts will be confirmed, and a decision on offers will be
made shortly after all abstracts are received. Successful speakers will be
notified in March 2005. 

Important notice: 
As a not-for-profit entity with extremely limited resources, it is not
possible for ICOM-MPR to pay for the travel or accommodation expenses of its
speakers. Please also note that accepted papers are not exempt from payment
of the registration fee. ICOM MPR might however assist in writing letters of
recommendations to sources of potential financial support. 

Instructions for writing abstracts: 

Electronic transmission in Word (.doc) or Rich Text Format (.rtf) is
preferred and requested. If electronic transmission is impossible please
send the Abstract on a Windows format diskette. 
Abstracts must be written in English (working language of the Conference) 
Title with capitalised first letter only 
initials and name of the author 
Institution of the author 
Text of the abstract, containing 250 words maximum, structured with
subheadings: introduction, aims and conclusion 
Name, surname, address and e-mail address of the presenting author, to whom
the confirmation and further correspondence will be sent 
 

Please do not hesitate to contact us if you have any questions. Guidelines
for submitting your abstract are also available on the www.mpr.icom.museum  

Thank you very much in advance 
Kind regards 

Paal Mork, Chairman ICOM MPR 
Norsk Folkemuseum 
Museumsveien 10 
NO-0287 Oslo - Norway 
Tel: (+47) 22 12 37 25 / 90 19 80 99 
Fax:  (+47) 22 12 37 77 
E-mail: [log in to unmask] 

John Odhiambo, Board member of ICOM MPR and conference organizer 
Membership Services AFRICOM
Museum Hill Road
P.O. Box 38706
Ngara 00600 Nairobi
KENYA 
Tel: +254-20-3748668
Fax: +254-20-3748928
[log in to unmask] 

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