My director just gave me a copy of an article from a trade magazine called
VM+SD (Visual Merchandising and Store Design).  The article by Randi
Holm-Bertelsen, from December 1998, talks about the newly re-opened Field
Museum Store in Chicago. It seems from the article that this store is a
great example of integrating store design with the feel and purpose of the
museum.  VM+SD has a website at www.stpubs.com/VM.html  Hope you find it
interesting.

-----Original Message-----
From: Museum discussion list [mailto:[log in to unmask]]On
Behalf Of Angela K. Roberts
Sent: Friday, August 20, 1999 6:53 AM
To: [log in to unmask]
Subject: Museum Shop as Interpretation


**Apologies for any cross postings**

For the past two years Hillwood Museum & Gardens has been undergoing an
extensive renovation of its physical plant.  During that time we have also
been reinventing our image, undertaking administrative reorganization  and
revising the museum's interpretive message.  As part of that revision, the
Museum Shop has been placed in the Interpretation Division.  The Shop is now
being reinvented with a strong interpretive message to create a seamless
visitor experience throughout Hillwood.

We are writing to you, our fellow museum professionals, to inquire if any of
you have experienced a similar shift in philosophy regarding your museum
shop.  Is the shop regarded as an extension of your interpretation effort?
Does your museum shop express your interpretive messages and if so, how?  We
are very interested in starting a dialogue on this subject.

Lauren Chapin
Director of Merchandising
[log in to unmask]


Angela Roberts
Interpretation Coordinator
Hillwood Museum & Gardens
Washington, DC
[log in to unmask]
www.hillwoodmuseum.org

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