Jenni Swenson wrote:

> Does anyone have evidence of their Web site generating extra income for
> their museum? I would appreciate any examples!  Please reply off list
> to: [log in to unmask]

E-commerce elements on The Tech Museum of Innovation's website include:

The store - http://store.thetech.org/
Advanced tickets for IMAX, museum, and lectures -
http://www.thetech.org/ops/admissions/ticketing/
Summer camps - http://www.thetech.org/exhibits_events/classes/summer_camps/
Membership  - http://www.thetech.org/people/member/
Leadership Circle donors ($1,000 to $10,000+) -
http://www.thetech.org/people/sponsor/individual/
Corporate Affiliates - http://www.thetech.org/people/sponsor/corporate/
In addition, we sell tickets and tables for fundraising events on the Web.

Responses for tickets and memberships have been most effective. Nearly 50%
of IMAX tickets on evenings and weekends are sold through our website, and
more than 700 memberships have been purchased online. The store sells to
consumers worldwide. The majority of tickets for our recent e-commerce
panel, "E-Commerce: Perspectives from the Cutting Edge"
(http://demos.virage.com/~thetechnew/index.html) were sold through our
website. In addition, our website has been a catalyst for a number of major
gifts.

Susan B.F. Wageman
Evaluation Manager                              (408) 795-6303
The Tech Museum of Innovation       (408) 279-7167 fax
201 South Market Street                       [log in to unmask]
San Jose, California  95113                   http://www.thetech.org