Dear John,

the only problem with the self-made visitor surveys are that the result
might no be statistically significant. When we started our first survey many
years ago, the result was that the typical visitor is male, 45 years old -
and wears the same tie as our cashier.Reason: The cashier gave the
questionners only to those persons like him, no children, no females, no
teachers etc.

Greetings from windy Vienna,

Peter, the statistical Rebernik

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-----Ursprüngliche Nachricht-----
Von: John Chadwick <[log in to unmask]>
Newsgroups: bit.listserv.museum-l
An: [log in to unmask] <[log in to unmask]>
Datum: Freitag, 14. Mai 1999 23:35
Betreff: Re: Museum Web sites generating income


>It seems as though it would be easy enough for someone to gather some data
>using an informal survey of visitors to an institution. When a person
>purchases an admission to a museum, ask the question(s).
>
>Did you visit our Web site prior to your visit?
>
>On a scale of 1 to 5, with 1 being minimal, and 5 being high, how much of
>an influence did the Web site have on your decision to visit our
>organization?
>
>Not very scientific, but it can provide some baseline data in gauging the
>impact of a Web site on those who are walking through the door of the
>institution. Many museums already collect basic demographic information
>anyway, a couple of extra questions should be easy enough to pose to
>visitors. I suspect that most people who visit a museum Web site are
>already inclined to visit the institution, and a good Web site can help
>make the decision on how to spend free time easier.
>
>john chadwick
>

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