I agree that interest in museums (whether or not we like it) tends to be
part of middle-aging.  People start taking their children there....the
children grow up....people have leisure time and are thirsty to learn, be
entertained, whatever it is we do.

Psychographic  -- yikes, where is the Mother Tongue headed?
Ross Weeks Jr.
http://histcrab.netscope.net


-----Original Message-----
From: Melissa A Washburn <[log in to unmask]>
Subject: the Gen-X thread


>Regarding the whole discussion about getting Gen-X into the museum:
>
>        I have two distinct opinions on the subject; one being that it's
>probably more effective to give younger kids museum experiences, thereby
>ensuring that even if they do take a few years off from visiting during
>their teens and twenty-somethings, they are very likely to return during
>middle age (I base this on all the studies done showing that early museum
>experiences tend to predict museum attendance as adults).
>        My other thought is that yes, it is very dangerous to define a
>whole age group by one psychographic profile, as one of the major cola
>companies found out when trying to aggressively market "OK Cola" to
>"Gen-Xers  <snip>