Yup, sensory experiences can make or break your memories of a place
visited; for instance, at the recent AAM meeting in Cleveland, I didn't
situate very well with the location, but I thoroughly enjoyed my visit to
the Rock and Roll Hall of Fame.  Loved it!  I'd go back and do it all
over again.

O
Olivia S. Anastasiadis, Curator
Richard Nixon Library & Birthplace
18001 Yorba Linda Boulevard
Yorba Linda, CA  92886
(714) 993-5075 ext. 224; fax (714) 528-0544; e-mail:  [log in to unmask]

On Wed, 26 May 1999 07:17:15 EDT Stephen Brand <[log in to unmask]>
writes:
>I would like to recommend a new book that I recently picked up called
>The
>Experience Economy.  It is written by B. Joseph Pine II and James H.
>Gilmore
>and published by Harvard Business School Press.
>
>Museums have this wonderful resource and environment that could
>connect
>better to our guests and expand our audience if we think about
>enhancing the
>emotional and sensory experiences we provide. Many times we focus on
>the
>cognitive and forget about senses. Hands on museums get folks more
>involved
>in experiences, but do we think about the textures we provide our
>visitors to
>touch.  Art museums are wonderful in connecting visitors to visual
>stimuli
>but do we think enough about how different auditory textures might
>enhance or
>change a visitors perception and understanding of a piece of work.  I
>was
>recently in Chihuly's workshop watching his team work on a new glass
>art
>sculpture.  Hard Rock and Roll was the protocal for the day.  I have
>never
>seen Chihuly's work displayed with Rock and Roll.  Wouldn't it be
>interesting
>to have one gallery of his work with Rock and another with Classical
>and
>spark a variety of interpretations of his work as we fill in the
>experiencial
>canvas.  How often do we think of adding appropriate frangrances to a
>historical environment to recreate what a family might have
>experienced in
>another historic period.
>
>It would be great to see some responses from museums who have looked
>at
>enhancing the "experience" to better inspire our visitors. What kind
>of
>responses have you gotten.
>
>Many people have resisted adding "experience" to their galleries
>because it
>is too Disney.  Wouldn't it be a great step forward if we, as an
>industry,
>used some of the experience development techniques that Disney uses so
>succesfully, to better inspire, educate and communicate with our
>visitors.
>And I do mean the appropriate techniques.  We don't want to be Disney
>museums, but they do understand how to spark the emotions and attract
>audiences.
>
>Wouldn't we love to connect visitors to how it feels to be an inventor
>in a
>technology museum not just show the piece of equipment.  Wouldn't we
>just
>love to increase the understanding of a piece of art work by bringing
>visitors into the context in which the art work was created.
>
>I'd love to hear your responses.
>
>Stephen Brand
>The New Enterprise Factory
>566 White Pond Drive
>Akron, OH 44320
>330-864-1518
>[log in to unmask]
>www.enterprisingmuseums.com
>
>I am presently working with Ford Motor Compan
>
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