"WINNING HEARTS AND MINDS:
Strategies for Effective Public Programming"

March 8 - 13, 1999
Cultural Resource Management Program
University of Victoria
^^^^^^^^^^^^^^^^^^^^^^^^

Many museums today place public programming at the centre of their
activities, recognizing that they must attract and develop larger and
more diverse audiences, and ensure the experiences these audiences are
offered combine celebration, recreation, and education. This course
examines how museums can best achieve popular, accessible, financially
sustainable public programming, which also respects and reflects their
collections and research. Through readings, discussion, case studies,
and site visits, you will develop your abilities to:

 *  define your public programming goals and priorities
 *  identify and analyze internal and external issues critical to
your success
 *  plan strategically and manage, implement and evaluate programs
 *  understand the programming implications of current issues:
multicultural perspectives, emerging technologies, accessibility, new
learning theories, globalization
 *  use others' best practices to your own advantage

This course involves a preparatory assignment.

Instructor:Debra Burleson, Director of the Nova Scotia Museum
of Natural History, draws on extensive experience in public
programming

Dates: March 8 - 13
Please register by: February 12
Fee: $589 Canadian funds, credit and non credit options available
Travel: Victoria is easily accessible by air or ferry from both
Vancouver and Seattle
Accommodation: Program staff are pleased to provide you with
on-campus and off-campus alternatives

For more information on this course and others offered in 1999,
please contact:

Joy Davis, Program Director
Cultural Resource Management
Division of Continuing Studies
University of Victoria
PO Box 3030 STN CSC Victoria, BC V8W 3N6 CANADA
Telephone (250) 721-8462  Fax: (250) 721-8774
E-mail: [log in to unmask]
Website: http://www.uvcs.uvic.ca/crmp
To receive E-mail updates, contact: [log in to unmask]

^^^^^^^^^^^^^^^^^^^^^^^^
On Campus Courses:
- Behind the Scenes: Learning from 'Leonardo' Feb 11-12
- Curatorship: Contemporary Issues & Practices Mar 1-6
- Museums in Historic Buildings Mar 22-27 (Colonial
Williamsburg)
- Approaches to Repatriation April 12-17
- Cultural Tourism May 3-8
- Museums at the Crossroads June 7-12
- The Inclusive Museum: Cultural Diversity June 14-19