oh come on, this is too easy.....have people SKATE through town handing
out brochures with discount coupons for your museum.  Also form a
partnership with a local store that sells roller skates or ice skates or
whatever type of skates your museum displays.  Sell discounted tickets
through the skate shop for the museum.  When someone comes to the museum
with one of these tickets they get a discount coupon for use at the
skate shop.  Do the same thing with a roller rink, a burger stand or
sthop