The Fourth Annual Directors Forum will be held in New York City on November
9-11, 1997. A program of the AFA, this annual conference is a vital resource
for leaders of small- to medium-sized art museums. The three-day agenda
includes lively general sessions and participatory workshops that address
specific challenges confronting art museum leaders, plus musuem visits and
receptions. Participants return to their home institutions with an enlarged
network of personal contacts, expert professional advice, and new practical
skills.

Directors Forum is open to full-time directors of nonprofit art musuems and
galleries who are not members of AAMD. Specifics about this year's program
are:

What:           Fourth Annual Directors Forum
When:           November 9-11, 1997
Where:          New York City
Theme:          GETTING DOWN TO BUSINESS:
                Art Museums in a Market Environment

Venues:         Asia Society, The Museum of Modern Art,
                The Museum of Television & Radio,
                Whitney Museum of American Art

Sessions:       Marketing the Museum: Where Do You Put the Car?
                Getting to the Bottom Line: Introducing
                        Particiaptory Budgeting
                Asset Management: Survival of the Financially Fittest
                Ethical Dilemmas
                Building an Electronic Community of Museums

Registration:   $315 Members
                $350 Nonmembers
                Registration includes conference materials and all
                sessions, selected meals, and receptions.

Contact:        Museum Services
                The American Federation of Arts
                41 East 65 Street, New York, NY 10021-6594
                Phone: 800-232-0270,x39
                Fax: 212-861-2487
                E-mail: [log in to unmask]