A good marketing answer for a marketing concept.

Paul Apodaca

On Fri, 3 Oct 1997, ACWW NY wrote:

> In the US, the latest visitor studies show that interest in "cultural learning"
>  as a leisure activity is on the rise, especially in senior citizen and baby
>  boomer age groups.  That is, more people are choosing to spend their free time
>  at museums, zoos and the like, as opposed to going to the movies or watching
>  TV.  Visitors state the reason is because they want an experience that is
>  educational as well as fun...thus the expression "edutainment."
>
> Mary Enright
> Marketing Manager
> Acoustiguide
>