Hi everyone - now that summer is winding down, we've had a number of
last-minute enquiries about fall professional development courses
offered through the Cultural Resource Management Program at the
University of Victoria, both on campus and in the distance format. Here
is a posting of those that are starting in the near future that still
have a few spaces available. Please let us know as quickly as possible
if you'd like to participate so that we can provide you with further
information and registration materials.

ON CAMPUS

MUSEUMS IN THE MARKETPLACE: PUBLIC RELATIONS & MARKETING
To be successful in the crowded 'edu'tainment marketplace, museums need
strong marketing and public relations strategies that are grounded in a
clear commitment to mission, community and collections. This course
emphasizes the central role of effective public relations and marketing
in the management of contemporary museums, and focuses on the processes
that are vital  to effective communication with your target audiences.
This six-day immersion course will develop your ability to:
o       relate institutional mission and goals to community needs
o       define your current and potential audiences
o       build staff commitment to positive public relations
o       create effective public relations, communications and marketing
strategies
o       develop effective public relations tools to convey institutional and
program
messages
o       design publications to communicate and reinforce your image and
programs
o       work with media
o       balance marketing with development activity
o       work with sponsors
o       manage crisis

Instructor: Pamela Johnson has extensive marketing and management
experience in the museum world, and is currently working as a
consultant, specializing in marketing, program development and public
relations for arts organizations (and their corporate sponsors), with a
New York-based
marketing agency
Dates: September 22 - 27, with preparatory assignment
Please register by: August 29
Fee: $589

We are also offering the following on-campus courses later this fall:

Planning in Cultural Organizations    Instructor: Gail Lord
October 20 - 25

Managing Natural History Collections     Instructor: Paisley Cato
November 12 - 21

Managing Cultural Organizations     Instructor: Patricia Bovey
November 26 - December  5

Please let us know if you'd like information on REALLY inexpensive
accommodation!


DISTANCE EDUCATION COURSES

We are still accepting late registrations in our distance education
courses entitled "Introduction to Museum Studies" and "Human Resource
Management in Cultural  Organizations". The Museums Studies courses
starts as soon as you are registered, and the Human Resource Management
course starts on October 13. Please let us know if you want to
participate on either a credit or non-credit basis.