you misunderstand my point.

It's not about a devaluation of credibility...it's about museum
professionals who continue to design only for the acceptance and
appreciation of their peers.   Even experts can challenge themselves to
design for a real connection with a lay audience.

>>For any venture to be successful (in terms of customer or attendee
satisfaction), it has to discover its individual mission and then be
ruthless about sticking to that mission.  That is where credibility
and "being an expert" are most important.

You obviously have unlimited grants at your disposal.  As for
mission...many museums in this country didn't even have the word visitor
in their mission statements until the last 6-10 years.  They are slow to
come to the plate.

You are a marketer in the for-profit world..what comes easily to you is
not so easy for many museums.  More museums should understand that
marketing is not a four-letter word.

"argumentative style"?   You must have had a rough day.