On Tue, 12 Aug 1997, Greg Shuman wrote:

:| RJ- wrote:
:| > On Tue, 12 Aug 1997, Hodcarry wrote:
:| > :| Actually doubling a price (cost $5 retail $10) is a 50%
:| markup and is the > :| goal in many retail areas.
:| > A small nit to pick here: the percentage mark-up is based on the
:| > base cost, not the retail price.
:| > So that is a 100% mark-up.
:| > Which is still the goal in many areas. :-)
:| > Rich "Unless they can get more" Johnson

:| Hodcarry is correct about markup.  What you are talking about is the add
:| on or "mark-on".  It is impossible to make more than 100% profit.

I must, again, beg to differ.  If a retailer buys an item at $5 and
is able to sell it for $15, then they make a $10 profit.  Or on a
percentage basis, a 200% profit.

It is always possible to make more than a 100% profit.  It just
isn't very likely in many cases.

Rich "But that doesn't stop us from trying" Johnson
Director of Marketing
Cotton Expressions, Ltd.
312-850-2545