Robin Shtulman and Ed Cope wrote:
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> I have a query to ponder for all you folks out there who work in museums that also maintain gift shops.
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> I recently visited a small county museum in which there was a special exhibit on Spanish shipwrecks and underwater archaeology.  The exhibit focused on the technology of underwater archaeology, was full of gizmos, and appeared to be appreciated by the other visitors.  They looked at the artifacts on display, and I overheard more than one conversation about what life must have been like for the people on board.  In this element, I consider the exhibit to be a success.
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> In the museum gift shop, majolica potsherds and silver coin pendants made from silver salvaged from shipwreck sites were on sale.  There also were some whole ceramic vessels "of the types found on the ships" for sale.  The store managers had used the exhibit as a tie-in for the merchandise display, and emphasized their authenticity.
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> Never having been the one to manage a museum store or make policy decisions, I am curious to hear responses from those of you who have these responsibilities.  Is there an acknowledged connection between the messages presented in your exhibits and the types of merchandise offered for sale in your store?  Do you consider the shop to be a part of the educational component of your museum?  I haven't much exprertise on this, but am very interested to hear what others think.
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> Thanks.
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> Robin Shtulman
> [log in to unmask]


Many museums, in slecting traveling exhibits and/or planning temporary
exhibits, make a decision based upon a number of factors--one being how
well merchandise associated will sale.
This can generate additional income for the institution.  Sometimes it
may be significant.
I have worked in museums where an exhibit related gift shop is planned
into the exhibit.  Other times, selected items are display in an area
adjacent to the exhibit.
Hope ths is of help.