>a spirited debate ensued as to the use of the short-hand word "Dino" for ad and
>brochure copy.

Makes me think of the 1970s Flintstones cartoon.  Certainly in this age of
Jurassic Park, I do think people would recognize the term, but this may be
the association you get.  Our local downtown shopping mall has had two
exhibits on dinosaurs in the past 5 months.  They have both gotten great
responses!

Cris

Collections Manager
UIHC Medical Museum
8024A JCP/200 Hawkins Dr.
Iowa City, IA 52242
(319) 356-8475  FAX (319) 356-3862

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