McLeish, Barry. SUCCESSFUL MARKETING STRATEGIES FOR NONPROFIT ORGANIZATIONS (New York: John Wiley & Sons, 1995). ISBN 0-471-10568-6 (cloth); ISBN 0-471-10567-8 (paper). Anita Cohen-Williams; Reference Services; Hayden Library Arizona State University, Tempe, AZ 85287-1006 Tel: (602) 965-4579 FAX: (602) 965-9169 [log in to unmask] Owner: HISTARCH, SPANBORD, SUB-ARCH