The Marketing Mix : Promoting Museums, Galleries and Exhibitions by Dr
Sharron Dickman is available for purchase from teh Victorian branch of
Museums Australia. The book is a methodical and practical approach to
promnoting your museum, gallery or specific exhibition. It is an important
developmental tool for those people working (paid and unpaid) in museums
and galleries large and small.
$19.95 (Aust) members $24.95 (Aust) non-members

For orders : Museums Australia (Victoria) Unit 4/ 19-35 Gertrude Street
Fitzroy VIC Australia 3065 Tel: 0011 64 3 9416 1945 Fax 0011 64 3 9416 0523