So-sponsored by the Museum Education Roundtable and the Freer/Sackler
Gallery...

Tired of scrambling for media coverage?
        Wonder how to establish that all-important media contact?
                Want to make your marketing materials as attractive and effectiv
e as
                        possible (on a shoestring budget)?

Join us for Session #3 of MER's 1996 Roundtable on Writing:

THE MUSEUM MARKETING MELEE

Steve Pike, Executive Director of the Virginia Museum of Natural History
and a veteran Marketing Director who has worked with AAM, the
Smithsonian, and the National Trust for Historic Preservation, will
present "Millennial Marketing: An Approach to Developing a Strategic
Marketing Plan."

Elizabeth Bredin, Director of Public Programs for Hillwood Museum, shares
her experience in establishing and maintaining effective relationships
with the media.

Nancy Hacskaylo, Senior Graphic Designer for the Exhibitions Department
of the Freer/Sackler Gallery, guides you through the intricate maze of
font, color, and graphics to maximize the impact of your printed
materials.

DATE:   April 1, 1996 from 3-5:30pm
WHERE:  Freer/Sackler Gallery
METRO:  Smithsonian Metro Station (blue/orange lines)

The program is FREE to MER Members and $3 for non-members.  Space is
limited and pre-registration is required.  For additional information,
please contact the MER office at (202) 232-6084 or email Michelle Craig,
Program Chair at [log in to unmask]