At the Provincial Museum of Alberta we do set attendance and admission
revenue targets. Our marketing area has primary responsibility to deliver
these figures. Our annual budget run around 10% of our gross revenue figure.
These dollars are "levered" by a factor of three or four through media
sponsorship of various events. Where we can we measure media effectiveness
through surveying coupon redemption etc. If you would like to discuss
further, please feel free to E-mail again.