From:   Laura H. Firth, 75407,242

Date:   Tue, Dec 19, 1995, 9:24 AM

RE:     text and labels

On Tuesday, Trish Downs asked:

        >Does anyone have any good info on or can suggest any literature
        >(books or journal articles, perhaps good ideas from the
        >advertising world?) on text and labels. I am helping to write
        >something for our museum manual. Eyecatching panels and labels,
        >sentence lengths, use of vocab, humour, etc. Any suggestions or
        >help will be greatly appreciated.

Look up Beverly Serrell's book "Making Exhibit Labels" and any of a series of
articles and papers  by Judy Rand on the topic. The book was published by ASLAH
and may now be available through AltaMira Press, (805) 499-0721. Judy's
materials have appeared in AZA and AAM conference proceedings among others.

Good luck!

Laura H. Firth
Interpretive Exhibits Writer
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