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Subject:	Psychographics
From:	Andrew Reinhard <[log in to unmask]>
Reply To:	Museum discussion list <[log in to unmask]>
Date:	Mon, 6 Nov 1995 14:47:01 -0600
Content-Type:	text/plain
Parts/Attachments:	text/plain (11 lines)

Hi folks,

Has anyone out there used (or has considered using) psychographics (as
opposed to demographics) to assist your museum in understanding museum
attendance?  If so, did you find such a study helpful, not to mention
cost-effective?  Thanks in advance.

Andrew Reinhard
Museum of Art and Archaeology
Columbia, MO

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