Rob:

   Listen, if corporations don't know why they are going on the Web, and
   magazines don't know why they are going on the web, and corner stores
   don't know, and everyone and his brother who has a web site doesn't
   know, what makes you think that museums would know?

   I hear you say: to justify the scarce resources spent on developing a
   web presence.

   I say: it's all quite chaotic and unformed. Nobody knows what the
   effect of the Web is, why people would visit, who visits, and what
   impact the visit has on the visitor. It's my distinct impression that
   no one has anything beyond anecdotal evidence of its effect of museum
   visitorship, or consumer behaviour, or anything like that.

   I'm tempted to add that the Web is the hula-hoop of the 90's, but it's
   much more free-form and undefined than a hula-hoop. Nobody knows what
   to do with the damn thing!! And that, of course, is the fun of it. It
   is quite hilarious to me to watch all these corporations (including
   not for profits) scrambling to figure out how to *make money* on the
   Web.

   My $.02.

   As you say, "cheers"

   Eric Siegel
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