Notice is given to all ICOM members of the annual conference of ICOM's
Marketing and Public Relations Committee ( MPR )

Please note that although this is a draft programme, the annual conference
will be run in association with the AAM.

All enquiries for the United States can be directed to Dr. Mary Louise
Wood,Director International Programmes
& AAM/ICOM
1225 Eye Street, Northwest
Washington DC
U.S.A.20005
Phone :(1) 202 289 1818
Fax:(1) 202 289 6578

All other enquiries to the Secretary of ICOM MPR, Mrs Barbara Hope at the
address below.

CULTURAL HERITAGE TOURISM
THE 1996  MPR CONFERENCE
19 - 26TH OCTOBER
WASHINGTON DC, U.S.A.

Draft Programme

19th October, Saturday

Registration and free time, all day at hotel
Supper as a group at the hotel, followed by
A choice of entertainment opportunity ( concert, jazz, opera-to be announced )

20th October, Sunday.  Ripley Centre

9:00 - 1:00  Welcome, keynote address and two papers - Introduced & chaired by
Roger Smith
1:15 - 2:30  Lunch at the Air & Space Museum
2:45 - 5:00  Delegates have a choice of guided tour at one of the following:
The Air & Space Museum, The Freer, The Sackler.  All are within a stroll of
the Ripley Centre
5:30 - 7:30  Dinner at the hotel
8:00 - 10:00 Reception and tour of the Renoir show, The Phillips Collection

21st October, Monday.  Canadian Embassy

9:00 - 1:00  Presentation of three papers - Chaired by Helen Murphy
9:00 - 1:00  In parallel, the trade fair for Canadian Museums /suppliers and
US travel trade and media
1:15 - 2:30  Lunch at own expense, at the National Gallery cafeteria or at the
Canadian Embassy
( catered )
2:45 - 5:00  Panel discussion on " Cultural Heritage Tourism " with questions
from the floor
5:30 - 7:00  Reception an tour of exhibitions at the National Gallery of Art
7:00 -  Dinner at own expense,  at a choice of fine restaurants near the
Embassy

22nd, Tuesday.  Ripley Centre

9:00 - 1:00  Presentation of three papers - Chaired by Barbara Hope
1:15 - 2:30  Lunch at the Ripley Centre & concluding comments to delegates
2:45 - 5:30  Delegates to choose a guided tour to one of the following:
The American History Museum, The Hirschorn, The Museum of Natural History.
All are within a stroll of the Ripley Centre
5:45 - 7:00  Return to hotel for a well deserved rest !
7:00 -   Choice of food /entertainment in Georgetown ( venues and
entertainment under investigation)

23rd, Wednesday.  At the Hotel

9:00 - 12:00  Annual business meeting of ICOM MPR with members and Board
check-out / free day for participants
12:00 - 2:30  Luncheon meeting of MPR Board

24th, Thursday - 26th, Saturday inclusive.

Post-conference tour to New York City &  Museums -optional
NOTE: VENUES & PROGRAMME SUBJECT TO CHANGE

Advance Information


Joint Conference:

This year, ICOM  MPR has decided to join colleagues from the AAM to stage a
joint conference.  The Board of MPR felt that this would give our American
colleagues the opportunity to share their experience with us, while at the
same time presenting a greater opportunity to build the membership of MPR.

Papers:

An invitation is extended to all members of ICOM MPR  to put forward papers on
the conference theme " Cultural Heritage Tourism" for consideration and
selection.  An abstract of these papers should be sent directly to the
Secretary of ICOM MPR, Mrs. Barbara Hope.  The authors of papers, deemed to be
of sufficient interest and challenge, will be invited to submit their final
presentations for consideration and scheduling. No paper abstract received
after JULY 1ST will be considered and the board reserves the right to select
only those presentations that it feels will best contribute to the conference
theme and programme.  Please indicate what audio-visual aids you will require
when submitting your paper for selection.

Conference Organiser:

ICOM MPR has decided to contract the services of a professional conference
organiser and travel agency to oversee the logistical requirements for the
conference. An announcement of the successful tender will be made at a later
date.

Post-Conference Tour:

With past experience in mind, only one post-conference tour option will be
offered to delegates on a first come, first served basis.  The tour will be to
New York City and will include museum visits to MoMa and the American Museum
of Natural History as well as giving opportunity for sightseeing, shopping and
entertainment options.  The post conference tour will be costed separately and
managed by the conference organiser ( above )


Budget:

Full conference / post conference tour  costs will be forwarded by Fax or
email to those members who register interest.  A draft budget is currently
being formulated and will be placed online on ICOM MPR's homepage on the
Internet World Wide Web.  The address is: http://www.icom.org/MPR/

Those members without e mail facilities can register their interest in the
conference by writing or faxing to the secretary:
Mrs Barbara Hope, Head of Education, Public Programmes and Marketing, National
Museums and Galleries on Merseyside, PO BOX 33, Liverpool, United Kingdom
L693LA.  Fax:  (44 ) 151 4784 777.  E mail: [log in to unmask]



Roger Smith
Chairman of ICOM MPR
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