Whenever I feel hungry I go to the website of my favorite Italian
restaurant. After watching the photos of their delicious dishen on
their online menu I feel so full that I don't want to go there
anymore. ;-)
On a more serious note, the likeliness of people to take a look at
online tours of galleries and interactive
exhibits prior to their visit is relatively likely, 61% according to
Paul F. Marty, "Museum Websites and Museum Visitors: Before and After
the Museum Visit", less likely than searching for basic visiting
information, but, which surprised me, more likely than online
educational activities and learning resources (43.2%). What surprised
me, too, was that the interest in online tours of galleries and
interactive
exhibits stayed relatively high when visiting the website after the
museum visit 53.8%. The full study can be found here:
http://marty.ci.fsu.edu/preprints/marty_mmc_2007.pdf
Best wishes
Angela
Angela Kipp
Collection Manager
TECHNOSEUM, Mannheim, Germany
www.technoseum.de
Join the Registrar Trek at http://world.museumsprojekte.de/
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Quoting Lee Wright <[log in to unmask]>:
> This is one of the most disappointing, counterproductive myths: If
> we put things online, people won’t visit.
>
> (1) How many photos are available online about, say, Disney World?
> Do fewer people visit because of that?
>
> (2) On average, 350 million photos are uploaded daily to Facebook.
> These days, nearly everyone who walks into your site has a camera
> with them. You should do everything you can to encourage them to
> take photos and post to social media (aka advertising your site to
> their friends at no cost to you).
>
> (3) The only sites who should be concerned are those that believe
> they can fool people for an extended period. “Hey, we have this
> great site, but we don’t have much online. Trust us. Come and
> visit and see for yourself!” If people do take the chance, visit,
> and are disappointed, do think they’ll not tell their friends—on
> social media, where the impact is amplified?
>
> (4) A virtual tour, especially one that is incorporated into Google
> Maps, will increase discovery and should increase, not decrease,
> attendance.
>
> — Lee Wright | The History List | History Camp
>
>
>> On Jan 27, 2016, at 5:18 PM, Robin <[log in to unmask]> wrote:
>>
>> We are in the process of working on a virtual tour of our site and
>> the argument has been made by some staff members that this will
>> discourage visitors from actually coming to our site. I seem to
>> remember reading somewhere years ago that the exact opposite was
>> found to be true.
>>
>> Have any studies been done that show if having a virtual tour of
>> your museum increases, or decreases, your on-site visitor head
>> counts?
>>
>> I’d also be interested in antidotal stories of this.
>>
>> --------------------
>> Robin H. Gabriel
>> Executive Director
>> Kaminski House Museum
>> Georgetown, SC 29440
>>
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>> privileged, confidential or otherwise legally exempt from disclosure.
>>
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