Dear Colleagues,
The Canadian Heritage Information Network has recently announced the online publication of A MUSEUM GUIDE TO DIGITAL RIGHTS MANAGEMENT, by David L. Green, of Knowledge Culture. It is available at <http://www.pro.rcip-chin.gc.ca/sommaire-summary/gestion_numerique_droits-digital_rights_management-eng.jsp> (and at <http://goo.gl/dvMp>). Materials from recent presentations on the Guide and the issues it highlights are separately available on the Slideshare website <http://www.slideshare.net/event/museum-computer-network-2010>.
**PUBLICATION**
For effective participation in 21st-Century culture, much of which is being played out via the Internet, museums that are clear about the intellectual property (IP) rights they own, or are assigned, have distinct advantages. Effectively managing object and derivative media IP rights enable museums to more confidently distribute and broadcast images and to cover some of their costs by licensing their IP for commercial use.
The MUSEUM GUIDE TO DIGITAL RIGHTS MANAGEMENT details the technical and strategic decisions involved in managing the rights of objects and their images by museums today. It is based on a survey of current museum practices and on interviews with 25 Canadian, US and UK practitioners in the field and advises its readers on digital rights management good practice, captured in a set of Summary Recommendations.
Going beyond the limited "asset-protection" understanding of "DRM", this Guide takes a broader view of Digital Rights Management, based on the end-to-end rights-and-reproductions workflow familiar to all museums.
In addition to charting the impact of digital technologies on streamlining and automating rights management workflow in the museum, the Guide calls attention to the critical role that IP Management now has in the cultural heritage community today. The author maintains that there are increasing pressures for museums to be explicitly clear about the rights they have (and do not have) for displaying and reproducing images of the objects in their collections, and how images of their works can and cannot be re-used by the museum, commercial entities and the public.
It is the Web that is largely responsible for the shift from institutions' earlier concern over the rights of those comparatively few images captured from a museum's collection for publication in catalogs and art books, to the expectation today that a museum’s entire collection will be photographed, cataloged and posted online. This shift demands a new approach to researching, capturing and communicating the rights of a museum's entire collection.
The first section of the CHIN Museum Guide to Digital Rights Management is a retrospective review of rights management through various technical means, from the rise of computerization, through to early collections management systems, digital asset management systems and end-to-end rights management systems.
The second section, reviewing current practice and extrapolating good practice in museum rights management, is organized around the rights management workflow, from assessing the intellectual property that the museum owns or needs to acquire permission to use, through recording and tracking the status of those IP rights, to licensing IP to third parties and recording and tracking those licenses. Each section is followed by succinct recommendations.
**PRESENTATIONS**
Supporting the publication of the Museum Guide to Digital Rights Management are materials from the 2010 Museum Computer Network (MCN) Conference panel session, "COPYRIGHT & TECHNOLOGY."
Slide presentations available on the MCN2010 Slideshare Events page <http://www.slideshare.net/event/museum-computer-network-2010> include the following:
* David Green's presentation on the Guide, <http://www.slideshare.net/redgen/museum-guide-to-digital-rights-management>, together with a transcript at <http://www.slideshare.net/redgen/museum-guide-to-digital-rights-management-talk-transcript>.
* Deborah Wythe's "Rights Transparency: The Brooklyn Museum's Copyright Project," at <http://www.slideshare.net/dwythe/mcn-2010-brooklynmuseumcopyrightprojectwythe-5634335>.
* Alan Newman's "Digital Asset Management + Image Intellectual Property Management," at <http://www.slideshare.net/alannewman/newman-damip-mcn2010>.
* Jeff Sedlik's "PLUS," presented by Alan Newman, at <http://www.slideshare.net/alannewman/plus-newman-mcn-2010>, and
* Darci Vanderhoff's, "The Phillips Collection, Watermarking using Digimarc," at <http://www.slideshare.net/darcivan/the-phillips-collection-watermarking-using-digimarc>.
The two-page set of Summary Recommendations drawn from the Guide will shortly be available on the CHIN website and can be found, for the time being, at the Slideshare site: http://www.slideshare.net/redgen/recommendations-5636582.
David Green is Principal at Knowledge Culture; Deborah Wythe is Head of Digital Collections and Services, The Brooklyn Museum; Alan Newman is Chief, Digital Imaging & Visual Services, The National Gallery of Art and a PLUS Boardmember; Jeff Sedlik is President & CEO, The PLUS Coalition; and Darci Vanderhoff is CIO, The Phillips Collection.
Thank you for your attention.
David L. Green, PhD
Principal, Knowledge Culture Consulting
www.knowledgeculture.com
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@redgen
203-307-5037
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