We send one a month before it expires and 60 days after.  We are also
thinking of adding another - I think people just tend to forget. I know I
dump the first two or three magazine subscription renewals as they come too
early.  
On 3/15/11 12:59 PM, "Amanda Wheeler" <[log in to unmask]> wrote:

> Hello,
> 
> I work at a small museum with a staff of three full time employees.
> The staff here is weighing the benefits of sending multiple membership
> renewal letters. At the moment, we send membership renewal reminders
> three months before membership expires, again two months before, and
> just before a member expires (three letters in total). We are thinking
> of simply sending one renewal letter before a member expires to save
> both time and postage. At the same time we do not want to loose any
> renewals.
> 
> How often does your organization send membership renewal letters? Do
> you find a significant reduction in the number of renewals if you send
> only one letter?
> 
> Thank you so much for your time!
> 
> Amanda Wheeler
> Mount Vernon Hotel Museum & Garden
> 421 East 61st Street
> NY, NY 10065
> (212) 838-6878
> [log in to unmask]

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