Will this book be available in libraries in the States? I am writing
my thesis on social media in museums, and this book would be a great
resource.

-Michele Sabol
SHU Graduate Student
Museum Professions

On Wed, Sep 29, 2010 at 9:08 AM, Graeme Farnell <[log in to unmask]> wrote:
> Realising The Potential of Twitter: The Complete Guide for Museums shares
> the experience of museum professionals at the exciting interface between
> social media, museum outreach, and building relationships with new
> audiences.
> To celebrate this launch, until next Tuesday, 5 October, we're making copies
> of this new Collection available at a savings of almost 50%!
> Our Realising The Potential of Twitter Collection consists of four
> information-packed items:
> 1. BOOK: a 412-page hardback book, containing 25 practical, how-to articles
> and case studies from leading international museum professionals and a
> highly-experienced International Advisory Board: Twitter for Museums:
> Strategies and Tactics for Success. You'll discover how world-class
> organisations like Tate, the Smithsonian Institution, the National Trust and
> Barcelona's award-winning Museu Picasso are making Twitter work for them.
> 2. CD: a multimedia CD, containing audio and presentations sharing hands-on
> experience and insider tips from two of the most successful museums using
> Twitter: London's V&A and The Women's Museum: An Institute for the Future in
> Dallas: Real-World Twitter in Action.
> 3. ONLINE SEMINAR: in which international museum marketing guru and author,
> Dr Neil Kotler, explores and explains the principles and practice of
> developing your museum's audience: Audience Creation, being held on 13
> October, 10.00-11.00 (EST); 15.00-16.00 (GMT).
> 4. VIDEO: of the Audience Creation seminar - perfect if you can't make the
> date, or want to share the content with your colleagues - containing the
> complete audio, presentation materials, delegate questions and discussion
> from the event.
> Realising The Potential of Twitter will be of value to museums and heritage
> organisations large and small alike. The products in the Collection are
> already being used by many of the world's leading heritage institutions,
> including: British Museum, Canadian Museum of Nature, Franklin Institute,
> Historic Royal Palaces, National Archives, National Gallery of Ireland,
> National Library of Sweden, National Museum of Natural History, National
> Portrait Gallery, Parks Canada, Royal Ontario Museum, Smithsonian American
> Art Museum, The Royal Collection… and many more.
> These four products normally cost £188.95 (plus shipping). However, when you
> order Realising The Potential of Twitter, you receive them all for just £97
> (plus £5 worldwide shipping) - that's almost 50% savings!
> For more information or to order your copy, please visit:
> www.museumsetc.com/?p=3413
> Graeme Farnell
> Publisher, MuseumsEtc
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