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Subject:
From:
Helen Alten <[log in to unmask]>
Reply To:
Museum discussion list <[log in to unmask]>
Date:
Sat, 3 Jul 2010 08:39:49 -0700
Content-Type:
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There is still room in "Scripting the Exhibition" an online
course that begins on Monday.

MS235: Scripting the Exhibition
Dates: July 5 through 30, 2010
Price: $475 
Instructor: Karin Hostetter

Description:
So much to say and so little space in which to say it. That
is the dilemma when scripting an exhibition. How do you say
what needs to be said in the space available? How do you
layer your message, so that different levels of information
can be acquired by visitors depending on their interest and
the time they spend in their exhibit. How small should you
go in font size to get all the facts included? Discover the
value of themes, tangibles, intangibles, and universals in
writing exhibit text that visitors really want to read -
and remember.

Course Outline:
1. Types of Labels and Panels
2. Determining the Audience
3. Determining and Writing the "Big Idea"
4. Tangibles, Intangibles and Universals in Writing
5. Information versus Take Home Message
6. Sub-themes
7. Writing to Different Levels of Attention and Knowledge
8. "Grabbing" the Audience
9. Formative Evaluation
10. Hints and Resources on Label Design
11. Final Scripted Labels Posted

Participants should come with an idea of an exhibit or
panel to script. It can be an existing exhibit that needs
to be re-written or an exhibit in the planning that needs a
script.

Logistics:
Participants in Scripting the Exhibit work through sections
on their own. Materials and resources include online
literature, slide lectures and dialog between students and
the instructor through online forums.

Scripting the Exhibit runs four weeks. To reserve a spot in
the course, please pay at
http://www.collectioncare.org/tas/tas.html If you have
trouble please contact Helen Alten at
[log in to unmask]

The Instructor:
Karin Hostetter has over thirty years experience with
 interpretive writing, program and curriculum development,
and staff and volunteer training. As an interpretive
writer, Ms. Hostetter has written text for exhibits,
wayside exhibits, visitor brochures, and professional
magazines. Her skill is in making technical information
understandable and meaningful to visitors.

Karin Hostetter is owner of Interpret This, a consulting
company specializing in interpretive writing, program and
curriculum development, and volunteer program management.
When she is not consulting with other museums, she likes to
volunteer and contract teach at them with a special love
for preschool and family programs.

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